Famous Types of 3D Visualization Used by Architectural Design Firms for CGI Projects - Steps Animation

3d rendering
  • April 6, 2023

In the world of architectural design, 3D visualization has become an essential tool for architects, interior designers, and engineers to communicate their ideas with clients, investors, and other stakeholders. 3D visualization helps to create realistic and accurate representations of a building's design, allowing stakeholders to visualize the project before it's even built.

Digital devices are now commonplace in both our daily lives and the academic and professional worlds. Artificial intelligence, machine learning, the Internet of Things, and communication technologies are becoming more prevalent to the point that they have a significant impact on how the world functions. No one is immune to the effects of technology; in fact, more and more individuals are becoming aware of their dependence on digital technologies every day. Some claim that this dependence is probably undesirable because, after all, electronics can malfunction.

Consider a power outage, which a modern power grid should not experience but which is nevertheless possible, or a massive malware assault serious enough to take down the computer infrastructure of an entire nation. Although there are occasionally bugs and mistakes, technology always becomes better. When people use technology for the good of society, advancements are also easier to achieve. As an illustration, consider the architectural industry. Around fifty years ago, architects and design engineers had to estimate the massive weight of hundreds of automobiles parked on each floor of a multi-story parking garage using pencil and paper.

Growing interest in architectural visualization:

The spread of digital technologies indicates that our understanding of architectural viewpoints will improve. For architects, the computer's ability to use artificial intelligence to calculate numerous factors and make predictions based on massive amounts of data encourages design advances and ideas in the building sector. We won't see a robot installing windows or running a crane for some time since style and workflow management decisions must be made by humans.

You cannot trust a robot or a machine to generate an opinion about style since it is arbitrary and emotional. Digital technologies have the ability to graphically translate an architect's design thought in the context of architecture. The phrase “parametric design" refers to the process through which computers suggest a solution to a problem that falls within the parameters set by people. The criteria and restrictions governing how much a machine can affect judgement are still set up by architects. The final decision on the design outcome and the most efficient method of achieving it still rests with the architect.

Services for 3D architectural visualisation are nothing new. According to some historians, design drawing was first used in the Renaissance and only steadily advanced in the nineteenth century with the advent of geometrically based architectural pictures. The current digital age entered the architectural sector somewhat later than it did elsewhere, despite its early acceptance. The industry didn't start emphasising employing digital tools and methods for designing and creating architecture until the latter half of the 20th century.

The very first industries to use 3D visualizations:

Aviation, aerospace, manufacturing, shipbuilding, automotive, and animation were the first industries to completely utilise digital fabrication technologies. The same technologies from the late 1980s were incorporated into architecture. The widespread use of computers was followed by the development of design software, which forever changed how architects conceptualise and execute projects.


Nowadays, there are five types of visualisation that are frequently utilised by those who plan and design buildings. Each has its own attractiveness, yet they all serve the same function of expressing an architect's design viewpoints and garnering the respect of clients.

Exterior 3D Visualization:

Exterior 3D visualization is used to create a realistic representation of a building's exterior. This type of visualization is often used to showcase the building's design, materials, and finishes. Exterior 3D visualization can also be used to simulate the building's environment, including lighting, weather, and landscaping.

Technical drawings and blueprints from CAD drawing companies can be used by architects and engineers to explain the design, workflow, and difficulties that may arise during construction. While blueprints are sufficiently comprehensive for architects, they are occasionally too complex for the general public to comprehend. A planned project can be seen in a more user-friendly way thanks to external 3D visualisations that provide photorealistic representations of the planned building. The rendered image displays the exterior of a structure with a striking similarity to the architect's design, despite the lack of internal detail.

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The doors, windows, walls, driveway, and roof, as well as other building components, are all shown in great detail. Moreover, some visualizations incorporate the surrounding area, such as nearby highways and greenery. Photorealistic rendering projects transfer design aspects from the technical language of architects into an understandable visual for stakeholders or clients through the use of a computer-based rendering method. A digital drawing of realistic quality is produced by using CAD software to implement texturing and light simulation.

Certain illusive design ideas are packaged in a 3D depiction and given to the audience. Because the building has not yet been built, a rendered image is created purely from sketches and information provided by the architects or designers. A residential facility's exterior visualization, such as that of a home or an apartment complex, draws attention to the design strategy or overarching subject of the project. In many instances, the visualization also shows the surroundings of the building's location. It could be a home in a suburban area, close to a resort, or on the outskirts of the city beside a highway.

The presence of people engaged in diverse activities contributes to the telling of a narrative about the building. The outside location is the next important component. Only an outside view is provided by the expert 3d exterior rendering design, so some external aspects must be included in the depiction. The first image that springs to mind is ideal weather: a sunny day with a blue sky and white clouds, as well as vegetation and reflections off the lake. If an architect wishes to show off the structure at night during a lightning storm, the visualization can incorporate all those components.

Interior 3D Visualization:

Interior 3D visualization is used to create a realistic representation of a building's interior. This type of visualization is often used to showcase the building's layout, design, materials, and finishes. Interior 3D visualization can also be used to simulate lighting and other environmental factors that affect the building's interior.

CGI-based architectural visualization for interior design takes into account the occupant's way of living. To show the interaction between the people and their living spaces, the visualization fabricates a virtual, hyper-realistic space. An interior visualization needs to feature a variety of items that the people within can't just throw away in order to effectively communicate its message.

These items have sentimental worth and are consequently seen as extensions of the self. Examples include home furnishings, artwork, decorations, colour schemes, and anything else that expresses the personalities of the occupants. Buyers who use detailed drawings from 3D architecture rendering businesses can clarify their expectations and fully consider the proposal. Moreover, interior visualization aims to present a prospective living area before the building is inhabited.

It is about how people feel and what they can accomplish in the area that is available with all the elements that are offered. The commercial environment requires a higher level of security, conviviality, friendliness, and plenty. While keeping familiarity, every feature must be more elaborate than an interior domestic visualization. The architect can create a spacious atmosphere with reassuring brightness and high-end appliances even if there aren't many customized ornaments and whimsical features.

Virtual Reality (VR) Visualization:

Virtual reality (VR) visualization is used to create an immersive experience of a building's design. This type of visualization allows clients and stakeholders to experience the building's design as if they were inside it. VR visualization can be used to showcase the building's exterior, interior, and surrounding environment.

A virtual tour is similar to an animated representation in many ways, with the exception that the viewer can interact with specific aspects of the home. For a 3D virtual tour to provide the impression that you are actually inside the structure, you need a specific headgear. When wearing the headset, the user takes control of the time and can enter any room without having to follow a set route.

The most amazing aspect of 3D AR/VR architectural services is that a user can interact with the home within the virtual environment, such as opening a door, using a faucet, turning on or off lights, and turning on a TV. A virtual tour can be taken by anyone at any time, just like an online game. A buyer can don the headset and tour the property in the virtual world from the comfort of their home, even if the house depicted for the term is thousands of miles away.

Augmented Reality (AR) Visualization:

Augmented reality (AR) visualization is used to create a real-time view of a building's design in a real-world environment. This type of visualization allows clients and stakeholders to view the building's design in context with its surroundings. AR visualization can be used to showcase the building's exterior, interior, and surrounding environment.

Visualizations of the inside and outside are often shown in static render format. Even if every pixel is created by a computer, the end product is just as captivating as that of a skilled photographer. Yet, the visualizations are two-dimensional, exactly like a photograph. The utilization of a 360-degree panoramic rendering company is the most important trend in architecture visualization. The architect's plan is visible from every viewpoint, whether it is used for the interior or exterior.

Animation Visualization:

Animation visualization is used to create a video of a building's design that showcases the building's features, materials, and finishes. This type of visualization can be used to showcase the building's exterior, interior, and surrounding environment. Animation visualization can also be used to simulate the building's environment, including lighting, weather, and landscaping.

Using 3D architectural animation services will raise the bar for elegance. As animation is essentially a video, the viewer watches as a building's design is revealed. Imagine virtually going through every room in a house. Depending on how the render artist created it, the animation may begin in any location on the structure. The goal is to make the audience feel as though they are entering a real house, assuming that it starts with the front door. To enable viewers to notice all the design highlights, the animation gradually changes the viewing angle.


In conclusion, 3D visualization has become an essential tool for architectural design firms to communicate their ideas with clients, investors, and other stakeholders. The five types of 3D visualization used by architectural design firms for CGI projects include exterior 3D visualization, interior 3D visualization, virtual reality (VR) visualization, augmented reality (AR) visualization, and animation visualization. Each type of visualization serves a unique purpose in showcasing a building's design and helping stakeholders visualize the project before it's even built.

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